"Golf" is a new public service announcement from the American Academy of Dermatology to encourage men to be more vigilant in checking their skin for signs of skin cancer.
According to a recent survey conducted by the American Academy of Dermatology, men over the age of 50 are at a higher risk of developing skin cancer, yet most don't use proper sun protection and don't know how to check themselves for signs of skin cancer.
To learn more about this survey and how you can help protect the men you care about, check out this article from the American Academy of Dermatology.